E-commerce Profit Dashboard— Excel Template
E-commerce Profit Dashboard— Excel Template
Know Your Revenue. Know Your Costs. Know Your Real Profit.
E-commerce Profit Dashboard is a practical Excel business analysis tool designed for solo sellers and small e-commerce teams.
Track your sales, product costs, shipping, platform fees, payment fees, advertising, operating expenses, inventory, and product profitability in one structured dashboard.
What You Can Track
- Revenue, discounts, refunds, and net sales
- Product costs and gross profit
- Shipping and variable selling costs
- Platform and payment fees
- Advertising spend and ROAS
- Operating expenses
- Net profit and net margin
- Product-level profitability
- Inventory value and stock status
- Break-even ROAS and maximum CPA
- Monthly P&L and year-to-date results
- Unit economics for individual products
Built for E-commerce Sellers
Use the dashboard with data from:
- Shopify
- Etsy
- Amazon
- WooCommerce
- Your own online store
What's Included
- E-commerce Profit Dashboard Excel workbook
- Quick Start Guide PDF
- License
- Changelog
- Fictional demo data for immediate exploration
Key Features
- Configurable currency settings
- Platform fee schedule
- Product catalogue
- Sales and order tracking
- Expense tracking
- Advertising performance analysis
- Product profitability analysis
- Monthly profit and loss reporting
- Unit economics calculator
- Inventory analysis
- Executive dashboard with charts
- Break-even ROAS analysis
- Automatic calculations and validation
How It Works
- Set your currency and review your platform fee settings.
- Add your products, costs, prices, stock, and reorder levels.
- Enter your sales and order information.
- Record operating expenses and advertising performance.
- Use the dashboard and reports to analyze revenue, costs, profitability, inventory, and advertising performance.
Important Information
The workbook includes fictional sample data so you can see the dashboard working immediately. Replace the demo data with your own business information when you are ready.
Microsoft Excel 2016 or newer is required. Microsoft 365 is recommended.
The workbook contains no macros. Google Sheets is not supported.
Digital product: No physical item will be shipped. Your files will be delivered digitally after purchase.
Disclaimer
This product is a business analysis tool and does not constitute accounting, tax, investment, or financial advice. Always verify financial information and applicable requirements for your business.
