E-commerce Pricing & Break-Even Calculator — Excel Template
E-commerce Pricing & Break-Even Calculator — Excel Template
Set Your Price With Confidence
E-commerce Pricing & Break-Even Calculator is a practical Excel tool that helps online sellers understand the price they need to charge to cover product costs, selling fees, shipping, discounts, and other variable costs.
Use it to test different selling prices, understand your break-even point, and see how changes in costs or pricing can affect your product profitability.
What You Can Calculate
- Recommended selling price scenarios
- Break-even selling price
- Break-even quantity
- Gross profit
- Contribution profit
- Profit margin
- Impact of platform fees
- Impact of payment processing fees
- Shipping cost impact
- Discount impact
- Advertising cost impact
- Target profit scenarios
Perfect For
- Shopify store owners
- Etsy sellers
- Amazon sellers
- WooCommerce businesses
- Dropshipping sellers
- Online retailers
- Small e-commerce businesses
How It Works
- Enter your product cost.
- Enter shipping and other variable costs.
- Add your platform and payment fees.
- Enter your planned advertising or acquisition cost.
- Set your desired profit margin or target profit.
- Test different selling prices.
- Review the break-even and profitability results.
Why Pricing Matters
Choosing a selling price based only on product cost can hide important expenses. Platform fees, payment processing, shipping, discounts, and customer acquisition costs can significantly affect the amount you actually keep from each sale.
This calculator brings these variables together so you can evaluate pricing scenarios before publishing or changing your product price.
What's Included
- Professional Excel pricing calculator
- Break-even analysis
- Target profit calculations
- Pricing scenario analysis
- Profit margin calculations
- Easy-to-use input fields
- Automatic calculations
- Digital product documentation
Digital Product
No physical product will be shipped. Your files are delivered digitally after purchase.
Compatibility
Microsoft Excel 2016 or newer is required. Microsoft 365 is recommended.
No macros are required.
Important Information
This spreadsheet is a business pricing and planning tool. It does not constitute accounting, tax, investment, or financial advice. Actual profitability depends on your real costs, fees, sales volume, and business circumstances.
