{"product_id":"e-commerce-ad-performance-calculator","title":"E-commerce Ad Performance Calculator — Excel Template","description":"\u003ch2\u003eUnderstand Your Ad Performance. Know What Your Advertising Is Really Delivering.\u003c\/h2\u003e\n\n\u003cp\u003e\n\u003cstrong\u003eE-commerce Ad Performance Calculator\u003c\/strong\u003e is a practical Excel tool designed to help online sellers track advertising spend, attributed revenue, ROAS, CPA, and estimated profitability across their campaigns.\n\u003c\/p\u003e\n\n\u003cp\u003e\nUse it to compare advertising performance, identify campaigns that need attention, and understand the relationship between advertising performance and product profitability.\n\u003c\/p\u003e\n\n\u003ch3\u003eWhat You Can Track\u003c\/h3\u003e\n\n\u003cul\u003e\n  \u003cli\u003eAdvertising spend\u003c\/li\u003e\n  \u003cli\u003eAttributed revenue\u003c\/li\u003e\n  \u003cli\u003eROAS\u003c\/li\u003e\n  \u003cli\u003eOrders generated\u003c\/li\u003e\n  \u003cli\u003eCost per acquisition (CPA)\u003c\/li\u003e\n  \u003cli\u003eAdvertising performance by campaign\u003c\/li\u003e\n  \u003cli\u003eAdvertising performance by platform\u003c\/li\u003e\n  \u003cli\u003eEstimated profit after advertising\u003c\/li\u003e\n  \u003cli\u003eBreak-even ROAS\u003c\/li\u003e\n  \u003cli\u003eAdvertising trends\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eAnalyze Your Advertising\u003c\/h3\u003e\n\n\u003cp\u003e\nROAS alone does not tell the complete profitability story. Product costs, shipping, payment fees, platform fees, and other variable costs can affect how much profit remains after advertising.\n\u003c\/p\u003e\n\n\u003cp\u003e\nThis calculator helps you review your advertising metrics alongside profitability-related measures so you can better understand campaign performance.\n\u003c\/p\u003e\n\n\u003ch3\u003ePerfect For\u003c\/h3\u003e\n\n\u003cul\u003e\n  \u003cli\u003eShopify store owners\u003c\/li\u003e\n  \u003cli\u003eEtsy sellers\u003c\/li\u003e\n  \u003cli\u003eAmazon sellers\u003c\/li\u003e\n  \u003cli\u003eWooCommerce businesses\u003c\/li\u003e\n  \u003cli\u003eDropshipping businesses\u003c\/li\u003e\n  \u003cli\u003eOnline retailers\u003c\/li\u003e\n  \u003cli\u003eSmall e-commerce teams\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow It Works\u003c\/h3\u003e\n\n\u003col\u003e\n  \u003cli\u003eEnter your advertising campaign information.\u003c\/li\u003e\n  \u003cli\u003eRecord campaign spend and attributed revenue.\u003c\/li\u003e\n  \u003cli\u003eEnter orders and other relevant campaign metrics.\u003c\/li\u003e\n  \u003cli\u003eReview ROAS and CPA calculations.\u003c\/li\u003e\n  \u003cli\u003eCompare campaign performance.\u003c\/li\u003e\n  \u003cli\u003eReview estimated profitability and break-even information.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\n\u003cul\u003e\n  \u003cli\u003eCampaign performance tracking\u003c\/li\u003e\n  \u003cli\u003eROAS calculation\u003c\/li\u003e\n  \u003cli\u003eCPA calculation\u003c\/li\u003e\n  \u003cli\u003eAdvertising spend analysis\u003c\/li\u003e\n  \u003cli\u003eAttributed revenue tracking\u003c\/li\u003e\n  \u003cli\u003eBreak-even ROAS analysis\u003c\/li\u003e\n  \u003cli\u003eEstimated profit analysis\u003c\/li\u003e\n  \u003cli\u003eCampaign comparison\u003c\/li\u003e\n  \u003cli\u003eAutomatic calculations\u003c\/li\u003e\n  \u003cli\u003eEasy-to-use Excel interface\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat's Included\u003c\/h3\u003e\n\n\u003cul\u003e\n  \u003cli\u003eProfessional Excel advertising calculator\u003c\/li\u003e\n  \u003cli\u003eAdvertising performance tracking\u003c\/li\u003e\n  \u003cli\u003eROAS and CPA calculations\u003c\/li\u003e\n  \u003cli\u003eBreak-even analysis\u003c\/li\u003e\n  \u003cli\u003eProfitability analysis\u003c\/li\u003e\n  \u003cli\u003eDigital product documentation\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eDigital Product\u003c\/h3\u003e\n\n\u003cp\u003e\n\u003cstrong\u003eNo physical product will be shipped.\u003c\/strong\u003e Your files are delivered digitally after purchase.\n\u003c\/p\u003e\n\n\u003ch3\u003eCompatibility\u003c\/h3\u003e\n\n\u003cp\u003e\n\u003cstrong\u003eMicrosoft Excel 2016 or newer\u003c\/strong\u003e is required. Microsoft 365 is recommended.\n\u003c\/p\u003e\n\n\u003cp\u003e\nNo macros are required.\n\u003c\/p\u003e\n\n\u003ch3\u003eImportant Information\u003c\/h3\u003e\n\n\u003cp\u003e\nThis spreadsheet is an advertising analysis and business planning tool. ROAS and estimated profit calculations depend on the information entered into the workbook and should not be treated as guarantees of future advertising performance or profitability.\n\u003c\/p\u003e","brand":"PRACOVA","offers":[{"title":"Default Title","offer_id":44388744364110,"sku":"PRACOVA-EAPC-006","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0764\/0947\/1054\/files\/E-commerceAdPerformanceCalculator.png?v=1790278275","url":"https:\/\/pracova.com\/products\/e-commerce-ad-performance-calculator","provider":"Pracova","version":"1.0","type":"link"}